Vancouver | New York Institute of Technology (NYIT)
Vancouver | New York Institute of Technology (NYIT)
Log in Sign up

Digital Marketing Strategy

Closed
Camp X, LLC
Camp X, LLC
Palm Beach Gardens, Florida, United States
Allison Miller
Allison Miller
CEO/President
(3)
3
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Product or service launch Marketing strategy
Skills
target market organic growth marketing influencer marketing digital marketing social media
Details

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What social media channels should we utilize? How can we build our YouTube channel support the marketing efforts on our website platform.
  • How do we increase our organic growth
  • What budget is appropriate for advertising?
  • What messaging should we use?
  • What social media channels are the best to reach out demographic
  • How can we better utilize our blog
  • How can we integrate influencer marketing into our plan
Deliverables
No deliverables exist for this project.
Mentorship

I have been a mentor and supervisor for 23 years as a real life summer camp director. I am also a lawyer and was head of HR for a large company. I love mentoring students and would be excited to have some fun helping them learn and learning from them. We are all about PLAY and making this a mutually beneficial experience.

About the company

Company
https://campshoppingchannel.com
Palm Beach Gardens, Florida, United States
0 - 1 employees
Entertainment, Technology, Education, Events services
Representation
Women-Owned

The heart of Happy Camper Live is bringing the summer camp feeling into your home 365 days a year. Great activities, goofy fun, exciting adventures, all in a safe place to explore, be creative, build confidence, find a passion, and grow.

The Camp Shopping Channel is an innovative e-commerce platform under Happy Camper Live, a lifestyle brand dedicated to bringing the magic of summer camp to kids and families year-round. As a subsidiary, the Camp Shopping Channel connects summer camps with a curated selection of high-quality products, program supplies, and creative solutions tailored to camp needs.

The platform offers camps access to exclusive discounts, unique program ideas, and products ranging from STEM kits and sports gear to fun activities like the “World’s Smallest vs. Biggest” games. By aligning with Happy Camper Live’s mission, the Camp Shopping Channel helps camps enhance their offerings while saving time and money.