Social Media Engagement and Marketing Campaign for TC Wellness

The main goal for the project is to create a social media engagement and marketing campaign for LinkedIn, YouTube, Facebook, and Instagram to help TC Wellness drive traffic for our health and wellness initiatives, including; live wellness events, products and services. This will involve several different steps for the learners, including: - Researching the target audience for each platform - Creating engaging and relevant content for each platform - Developing a posting schedule and strategy for each platform - Analyzing and reporting on the performance of the campaign

Amazing Race Bruce Grey Marketing and Event Planning Initiative

The Amazing Race Bruce Grey is gearing up for its 6th annual event in September 2025. The primary objective of this project is to enhance the marketing efforts for the event, ensuring a successful turnout and increased awareness of the Rotary Club's initiatives. The project involves creating engaging digital content for both the Rotary Club and the Amazing Race event, developing a comprehensive content schedule, and updating website content on www.amazingracebrucegrey.ca. Additionally, the project includes administrative support and event planning tasks, such as securing sponsorships and designing event challenges. The marketing strategy will focus on recruiting participants for the Amazing Race and raising awareness about the club's activities, aiming to attract a diverse group of participants and supporters.