It was nice getting the freedom to explore our own ideas to address what the company wanted. While it was difficult at points in terms of direction, I feel like it was overall a beneficial experience.

Allison's project with HappyCamperLive was one of the most sought after projects in the class and now I can see why - the product is fun and about to go into production, so the stakes were very real for the students in thinking about an e-commerce marketing strategy. They are eager to see how this new product launch unfolds and to have been involved in the process.

Having a strict NDA for students that need to give a presentation on what they have done was challenging.